Oct 22, 2021  
2020-2021 Catalog 
    
2020-2021 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

HOSP 130 - Hospitality & Tourism Marketing


5 credits

Prerequisites
MATH 060 , READ 080  or instructor permission.

Learn an integrative approach to hospitality sales from a team perspective. Analyze consumer behavior, promotion and sales for the hospitality and tourism industry. Develop a hospitality focused marketing distribution channel and promotional plan.

Theory Hours
5 theory hours.

Course Outcomes
  • Describe the role of marketing strategic planning for the hospitality industry
  • Analyze consumer markets and buying behavior for the tourism industry
  • Discuss information distribution and the impact of social media and globalization on the hospitality industry
  • Explain how changes in the demographic and economic environments affect marketing
  • Examine the hospitality and tourism marketing mix
  • Explain internal marketing
     




Add to Portfolio (opens a new window)