Jan 27, 2022  
2021-2022 Catalog 
2021-2022 Catalog
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BA 240 - Principles of Marketing

5 credits

READ 090 ENGL 095  or instructor permission.

Inquiry into the institutions engaged in the movement of goods and services from producers to consumers. Primary emphasis on basic marketing with a managerial approach. Required for business management.

Theory Hours
5 theory hours.

Vocational Program Course
Vocational program course.

AA General Elective
May be used as a general elective in the AA degree.

Course Outcomes
  • Analysis of the role of marketing within business and society
  • Understand the importance of gaining insights about the marketplace and customers
  • Identify the parts of the market that is served best and most profitably
  • Exposure to marketing strategy: 4Ps, SWOT analysis, integrating the marketing plan, positioning to the competition, and capturing value from customers
  • Identify the new-product development process and concerns in managing this process

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