HOSP 130 - Hospitality & Tourism Marketing

5 credits

Prerequisites
MATH 060, READ 080 or instructor permission.

Learn an integrative approach to hospitality sales from a team perspective. Analyze consumer behavior, promotion and sales for the hospitality and tourism industry. Develop a hospitality focused marketing distribution channel and promotional plan.

Theory Hours
5 theory hours.

Course Outcomes

Describe the role of marketing strategic planning for the hospitality industry
Analyze consumer markets and buying behavior for the tourism industry
Discuss information distribution and the impact of social media and globalization on the hospitality industry
Explain how changes in the demographic and economic environments affect marketing
Examine the hospitality and tourism marketing mix
Explain internal marketing