Jun 14, 2024  
2022-23 Catalog 
2022-23 Catalog [ARCHIVED CATALOG]

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HOSP 130 - Hospitality & Tourism Marketing

5 credits

MATH 060 , READ 080  or instructor permission.

Learn an integrative approach to hospitality sales from a team perspective. Analyze consumer behavior, promotion and sales for the hospitality and tourism industry. Develop a hospitality focused marketing distribution channel and promotional plan.

Theory Hours
5 theory hours.

Course Outcomes
  • Describe the role of marketing strategic planning for the hospitality industry
  • Analyze consumer markets and buying behavior for the tourism industry
  • Discuss information distribution and the impact of social media and globalization on the hospitality industry
  • Explain how changes in the demographic and economic environments affect marketing
  • Examine the hospitality and tourism marketing mix
  • Explain internal marketing

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