BA 240 - Principles of Marketing

5 credits

Prerequisites
Eligible for ENGL& 101 or concurrent enrollment in ENGL 095 or ENGL 104

Learn how creativity and analytical skills combine to grow business as we study fundamental concepts of marketing. Explore the way research and data are used to identify and inform marketing opportunities, develop strategy, and create an integrated comprehensive marketing plan. The class will also cover marketing mix, segmentation, branding, pricing, target audience, digital and traditional advertising mediums.

Theory Hours
5 theory hours.

Vocational Program Course
Vocational program course.

AA General Elective
May be used as a general elective in the AA degree.

Course Outcomes

Analysis of the role of marketing within business and society
Understand the importance of gaining insights about the marketplace and customers
Identify the parts of the market that is served best and most profitably
Exposure to marketing strategy: 4Ps, SWOT analysis, integrating the marketing plan, positioning to the competition, and capturing value from customers
Identify the new-product development process and concerns in managing this process