BA 240 - Principles of Marketing

5 credits

Prerequisites
READ 090, ENGL 095 or instructor permission.

Inquiry into the institutions engaged in the movement of goods and services from producers to consumers. Primary emphasis on basic marketing with a managerial approach. Required for business management.

Theory Hours
5 theory hours.

Vocational Program Course
Vocational program course.

AA General Elective
May be used as a general elective in the AA degree.

Course Outcomes

Analysis of the role of marketing within business and society
Understand the importance of gaining insights about the marketplace and customers
Identify the parts of the market that is served best and most profitably
Exposure to marketing strategy: 4Ps, SWOT analysis, integrating the marketing plan, positioning to the competition, and capturing value from customers
Identify the new-product development process and concerns in managing this process